When starting your consulting business, this is possibly one of the first issues you will wrestle with. Coming up with consulting firm names can be a tricky proposition, and one that requires a lot of thought from you!
A popular choice is to name the practice after the principal consultant, and possibly add the term “and associates.” While this may seem like a good idea, you will find that clients might disregard any other employees or minority partners, and only want to deal with the lead consultant. Not ideal.
Of course, in the case where the individual dies, retires, or sells the company, a company named after an individual may not be able to be renamed!
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